“Luxury is important for its ability to stimulate and encourage markets.”
Luxury refers to everything differentiated, unique and exclusive that can be obtained. It does not respond to demand, it does not satisfy the desires of the masses, nor does it seek positioning, it is a product or service that is offered to all but not all can approach.
Likewise, luxury in the area of tourism takes shape to the extent that, rather than in price, it emphasizes value, in what today is measured through the experience of the consumer. Meanwhile, modern tour operators and travel agencies are born exclusively to serve this luxury-oriented sector, and many destinations seek the necessary means to connect with this public, specializing their services and tourism products, personalizing them to the tastes of each client according to the market of origin reference.
But what does luxury tourism mean for new tourists and especially for millennials?
Luxury Tour and Trip will open up to a new field where the exclusive and the unique will be that which is unexplored, virgin, where not everyone can reach, get away from the massive and share unique experiences. This tourist will look for trips and emotional, experimental and, if possible, foreign destinations to Google searches; moving away from what everyone wants and taking advantage of new trends that allow you to have a small space to enjoy it.
It is here that the luxury safari travel Destination re-conceptualizes his search and bets for unique natural destinations, products, and services with standards that react to sustainability (green planes and sustainable hotels, cars that respect the environment, etc.) and with the objective of consuming less not needed goods and services.
At the same time we discover a tourist from this era, the millennial, who values all experience and for whom technologies are an essential part of it, because although they want exclusivity, they also want to have fun and transmit it to the world, give importance to what singular of the moment and tell your own story.
They look for extraordinary but natural places that in turn are familiar with technology and make life easier, allowing you to connect all your senses to the experience, fulfilling the maxim of ” less is more”, providing all kinds of management from a mobile (payments, searches, photos, videos, hotel records) and, most importantly, letting them be connected at all times transmitting their experiences in the networks,
Here is the dare of the industry for the next few years, keep up with these changes but still have something different, make the simple the exclusive and turn to technologies to capture the notice of consumers, as well as adjust to the Omni channel that allows personalization towards the client.
An excellent example of this, increasingly demanded nowadays, is the personalized counseling service, which allows breaking the everyday hurdles of time and space thanks to an expert in the necessary resources to fulfill any requirement of an exclusive client, to anytime and anywhere, turning the seemingly impossible into something unique and unforgettable.
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